1. Huda Kattan
The Oklahoma-born makeup expert is arguably the world’s most influential beauty expert, with a wide-ranging social media outreach. She started as a blogger and has transformed her Instagram page, @hudabeauty, to gain 39 million followers for the makeup tutorials she puts out.
For those who have ever thought about being an internet personality who might secure a TV deal down the line, Cameron Dallas is the guy to follow. Though he was more popular on Vine and YouTube than he is on Instagram, his over 21 million Instagram followers suggest he isn’t doing too shabby there either. His videos range from shorts to song previews as he also dabbles with music.
An Australian personal trainer and entrepreneur with just under 12 million followers, Itsines posts several workout videos, inspirational messages, and diet tips on her page. Named by Time magazine as one of the Top 30 Most Influential People on the Internet, Itsines creates posts that feature her Bikini Body Guides (BBG), showing herself or other women on the program.
Much like fitness, food is another thing you can easily promote on social media and attract a diverse following. With 2.4 million followers, owner makes her page a one-stop source for easy-to-make recipes, with particular emphasis on healthier food options. From Chili Lime Shrimp to Asian Beef Lettuce Wraps, every dish is presented in an aesthetically pleasing way to satisfy all tastes and preferences. Her page is well-organized, inviting, and also features recommendations and travel videos for variety.
Another internet personality and filmmaker who found fame through his vlogs and other videos, Zach King has over 21 million followers thanks to his stories that make people smile. He posts random videos, comedic videos, and other fun visuals. Everything he posts is designed to get you to laugh or smile, making life's stresses easier to contend with.